Notes from the workbench.
What we're building, how we build it and what we learn along the way — straight from the team behind Incrix. RSS feed
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From Kovilpatti to Building a Technology Company
Kovilpatti is better known for kadalai mittai than circuit boards. We started a technology company here anyway — and we think small-town India is exactly where the next wave of builders will come from.
From "We Need an LMS" to Building Classory
Almost every educator who moves online eventually says the same four words: "we need an LMS". This is the story of what those words really mean in India — and how answering them became Classory.
Why Incrix Builds Across Software, Hardware and Design
Most connected products fail at the seams — between the board, the app and the person using it. We decided to own all three. Here's the thinking behind it.
From PCB to Product: What It Really Takes to Build Hardware
A working board on your bench is the start of hardware, not the end of it. Here is the full path from requirement to production — and the decisions that decide whether a product ships.
Inside Team Incrix: How a 15-Person Team Builds Software, Hardware and Products Together
Fifteen people, five streams, one roof. Here is how Team Incrix is put together — the disciplines, the overlaps, and why a small team can build software, hardware and brands at the same time.
What Building a Company at 22 Taught Me
Building a company at 22 teaches you things in the wrong order. These are the lessons I'd pass on: about clarity, patience, people and the values that have to survive real life.
Why We Build Products, Not Just Projects
A project ends at handover. A product keeps going. Here's why Incrix made a deliberate bet on building products, and how Classory and our hardware lineup prove we mean it.
Why Intelligence Is Moving to the Edge
For a decade, 'smart' meant 'connected to the cloud'. The next generation of devices will do their thinking on board. Here's why — and why India's conditions make the case even stronger.
Designers, Developers and Engineers Building Together
Most products fail at the seams — between the design file, the codebase and the circuit board. Here is how we think about designers, developers and engineers building together instead of passing work over a wall.
What Are We Actually Building at Incrix?
Software, hardware, brands, films, courses and a community of 120K+. From the outside it can look like five companies. Here's the complete map of what we build, and the single idea that holds it together.
We Didn't Start Incrix to Build Another Software Company
India has no shortage of companies that take requirements and write code. We wanted to build something different: a technology company that owns problems, builds products and still does client work the product way.
Building Incrix From the Ground Up
Every company has two birthdays. Ours are two years apart. This is the full story of Incrix Techlutions: where it began, what it became, and how five very different streams ended up under one roof.
Why We Don't Want a Typical Startup Culture
The startup culture most people picture — hustle, hype, burnout as a badge — isn't the one we want. Here is what we avoid, what we value instead, and why we think it builds better technology.
A Day at Incrix: What Actually Happens Inside a Small Technology Company
There is no typical day at Incrix, but there are typical kinds of work. Walk through the building on any given day and this is what you might find happening across software, hardware, design, studio and education.
Building Technology for the Real World
Technology that works in a demo is easy. Technology that survives a power cut, a weak signal, a tight budget and a thirty-year-old machine is the real job. Here's how we design for it.
One Company, Multiple Technologies
Software, hardware, branding, education and studio under one roof can look like a company that couldn't choose. Here's why it's the opposite — and how to tell when a multi-disciplinary team is right for your project.
Where Hardware Meets Software
A connected device is five layers pretending to be one product. This is a field guide to the layers — firmware, radios, updates, cloud and security — and the seams where most projects break.
From Classroom to Factory
The skills a student learns on a sensor kit today are the skills a factory needs to connect its machines tomorrow. We treat the classroom and the shop floor as one continuum — and build for both.
The Things Nobody Tells You About Building a Technology Company
Most of building a technology company isn't technology. Here are the unglamorous realities I wish someone had spelled out: about selling, maintenance, hardware, trust and structure.
I Didn't Want to Build a Company That Just Delivers Projects
A project ends at handover. I wanted Incrix to build things that last, learn and get better. This is the conviction behind that choice, and what it costs.
The Future Isn't Just AI
AI gets the headlines. But a model on its own doesn't irrigate a field, stop a failing machine or teach a student. The future belongs to systems that combine intelligence with hardware, connectivity, automation and people who know how to build them.
How We Built Classory, a Multi-Tenant LMS | Incrix Blog
Serving many academies, schools and coaching institutes from one platform — while keeping their brands, users and data apart — is a very different engineering problem. Here's how we approached it.
Why we build serverless
Most software is written to a requirements list and paid for twice — once to build, again to run. Here's how we engineer products that cost less to build and less to maintain.
Shipping boards, not slides: inside Incrix Automation
From an ESP32-S3 dev board to a 30×25 mm Industry-4.0 hub — a look at the hardware Incrix Automation designs, builds and ships in-house.